Adobe aims to leave lasting legacy on beautiful game

Adobe aims to leave lasting legacy on beautiful game

Adobe is proud to be the lead partner for Camden Town Women’s Football Club (WFC), a club full of rich culture, connection, and creativity. With us teaming up with the club this year, our mission is to help make them an even bigger creative powerhouse in football.

Already we’ve had a busy pre-season working with the team to get them pitch-ready with new kits, ahead of the Adobe Women’s FA Cup season start.

Partnering with football media platform, VERSUS and the talented creative director, Hattie Crowther we designed the new kits and refreshed the club crest – all using Adobe Creative Cloud and Adobe Express.

The new kits embody the spirit of Camden and the importance of togetherness, designed with both performance and comfort specifically for women in mind, so our players can deliver their best on the pitch.

Alongside providing access and training on Adobe Express, we’ve also helped the team create a new brand library, so they can maintain a cohesive visual identity across all their marketing platforms and social channels.

In our second year as lead partner for the Adobe Women’s FA Cup, our mission continues to support clubs at all levels – from amateur to elite – and spread the magic of women’s football.

By equipping teams with these tools, we can inspire clubs to market themselves, share their stories, drive sponsorship, and boost performance, leaving a lasting legacy for women’s football.

Article written by Simon Morris [VP of International Marketing Adobe] for CamdenNewJournal

 

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